KP Sport signs new partnership with the ABCA

January 22, 2020
KP Sport signs new partnership with the ABCA The American Baseball Coaches Association has announced a new partnership with sport performance drink mix provider KP Sport. The first NSF Certified for sport – Baseball sport-specific, KP Sport joins the ABCA as a Single Partner and has been named Official Performance Drink of the ABCA.

“We are excited to begin our new partnership with KP Sport,” said ABCA Executive Director Craig Keilitz. “Their commitment to providing coaches and their athletes with a product designed to maximize performance goes hand-in-hand with the ABCA’s continued efforts to offer its members the best and most innovative coaching insights to further the game of baseball.”

KP Sport, who exhibited at the 2020 ABCA Convention Trade Show in Nashville, will provide educational content in the ABCA Press Box e-newsletter throughout the year. KP Sport’s ABCA Expo Theater presentation from the 2020 Convention will be available on no later than February 1.

“Everyone here at KP Sport is very proud to be named the Official Performance Drink of the ABCA,” says Jeff Krushell, President and Lead Sport Scientist. “Player development is a continuous long game with virtually no end. We have to continually look for ways to improve performance outcomes built on progressive day-to-day practice and competition. We simply want players throughout the world to get the most out of their training, practice and competition so they can realize their true potential.”

Krushell and his team are truly dedicated to the health, well-being and performance of athletes and players at all levels of the game.

“There was a void or maybe even a disconnect between the energy demands of sport and the way we were fueling our athletes that never really made sense to me. So, over the last 15 years we have worked diligently to find better solutions. We are all incredibly proud to partner with the ABCA and to present the KP Sport Specific Performance Drink to baseball and softball players everywhere.”

KP Sport is the Official Performance Drink of the WBSC 2020 Baseball and Softball Olympic Qualifying Tournaments and was supplied to players of the 2019 Arizona Fall League by Major League Baseball.

Additionally, KP Sport is offering current ABCA members an exclusive buy two products and get the second at 30% off discount, valid until April 15, 2020.

About KP Sport
The KP Sport mission is to deliver safe high-quality functional sport products to optimize performance. KP Sport is committed to Clean Sport and follows strict quality assurance guidelines. Products are NSF Certified for Sport® giving athletes, coaches and sport organizations the confidence needed to make safe decisions regarding their supplements. Helping you reach your potential, That’s Our Game. For more information, visit

About the ABCA
The ABCA, founded in 1945, is the primary professional organization for baseball coaches at the amateur level. Its over 12,000 members represent all 50 states and 27 countries. Since its initial meeting of 27 college baseball coaches in June 1945, Association membership has broadened to include eight divisions: NCAA Division I, II and III, NAIA, NJCAA, Pacific Association Division, High School and Youth.